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connect-2-consumer's podcast


Aug 24, 2021

With summer coming to a close and schools back in session, it's time to turn our attention to fall decorating! The Pantone company released their fall 2021 colors earlier this year and now is the time to take a look at them and plan some fall displays. Consumers will be primed to see these colors in digital and print media, so incorporating them into your displays (and selling plants with those flower colors) will be easier. It's also a great time to think about the fall decorating package(s). Consider offering them in regular, super, and premium (three price points) to boost sales of the intermediate offering.