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connect-2-consumer's podcast


Feb 25, 2020

Considering raising prices this spring? Bridget talks about some key considerations to make before you raise prices. The break-even point is the number of units that need to be sold before profits are generated. Another consideration is pricing by container. But what happens to products (of the same genus or species but a new cultivar) that are able to be differentiated? Growers and retailers lose their ability to profit from the "newness" when everything is priced by the same container size. Communicate more about benefits compared to features. Think about key price points, too. Always put sale prices high and to the left of the sign or communication piece. Consider putting the regular price of high-margin products in a lower font size and place it low and to the right of the display or communication piece.