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connect-2-consumer's podcast

May 10, 2022

Bridget and Katie Elzer-Peters (Owner, The Garden of Words, LLC) had a chat recently about the June 2022 cover of Better Homes and Gardens. Katie said her two worlds collided in that cover. She and Bridget share some insight about what that cover means to our industry and how horticultural professionals can capitalize...


May 3, 2022

We want our customers to be happy with their purchases but Jessica Hicks DeGraaf (former M.S. student of mine) showed that it was customer delight (not satisfaction) that influenced people to buy a plant again. We revisited her work to better understand the role of plant benefits on customer delight (that feeling of...


Apr 26, 2022

Mother's Day is Sunday May 8. While this holiday is typically quite busy for most horticultural businesses, there are some things you might do to enhance your marketing. Could you entice some customers to buy mom (or grandma) a gift card and take them shopping at a less hectic time? Or, offer remote shopping...


Apr 19, 2022

Axiom Marketing Group published a study on March 2, 2022, about the top outdoor projects Americans plan to engage in for this year. Bridget talks about how to incorporate these planned projects into your marketing and merchandising efforts this spring. Plenty of opportunities will arise for bundling plants together or...


Apr 12, 2022

Recently published in the Journal of Environmental Horticulture and funded by the Horticultural Research Institute, Bridget and colleagues showed that customers "read" displays much like they read a book. In other words, consumers viewing horizontally displayed products can process that (think about it) faster compared...