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connect-2-consumer's podcast

May 24, 2022

If you enjoy traveling to Europe and seeing some of the best garden retailers, you need to join the IGCA Garden Congress 2022. From August 28 to Sept. 2, you will visit some amazing garden retailers but also the floral auction at Aalsmeer and the Floriade. I'll be going and hope you might, too!

May 10, 2022

Bridget and Katie Elzer-Peters (Owner, The Garden of Words, LLC) had a chat recently about the June 2022 cover of Better Homes and Gardens. Katie said her two worlds collided in that cover. She and Bridget share some insight about what that cover means to our industry and how horticultural professionals can capitalize...

May 3, 2022

We want our customers to be happy with their purchases but Jessica Hicks DeGraaf (former M.S. student of mine) showed that it was customer delight (not satisfaction) that influenced people to buy a plant again. We revisited her work to better understand the role of plant benefits on customer delight (that feeling of...