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connect-2-consumer's podcast

Apr 26, 2022

Mother's Day is Sunday May 8. While this holiday is typically quite busy for most horticultural businesses, there are some things you might do to enhance your marketing. Could you entice some customers to buy mom (or grandma) a gift card and take them shopping at a less hectic time? Or, offer remote shopping...

Apr 19, 2022

Axiom Marketing Group published a study on March 2, 2022, about the top outdoor projects Americans plan to engage in for this year. Bridget talks about how to incorporate these planned projects into your marketing and merchandising efforts this spring. Plenty of opportunities will arise for bundling plants together or...

Apr 12, 2022

Recently published in the Journal of Environmental Horticulture and funded by the Horticultural Research Institute, Bridget and colleagues showed that customers "read" displays much like they read a book. In other words, consumers viewing horizontally displayed products can process that (think about it) faster compared...

Apr 5, 2022

Lindsay Daschner of Forget-Me-Not Farms is back on the podcast this week to discuss some strategies for beginning B2B sales. She and her side-kick, Tater, made calls together with fresh flower samples to help win over new business.