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connect-2-consumer's podcast

Mar 29, 2022

Bridget talks about several different kinds of customer loyalty programs and how to measure their effectiveness. Listen for some tips to make your program a notch better.

Mar 22, 2022

This week's guest on the podcast is Michigan State graduate Lindsay Daschner, entrepreneur and founder of Forget-Me-Not Farms in southeast Michigan. Lindsay was the MSU Hort Club president a few years ago and embarked on her journey to produce top-notch locally-grown cut flowers. She recently joined the newsletter team...

Mar 17, 2022

We are seeing QR codes in more places since the onset of the pandemic. How can your business benefit from using QR codes? Bridget suggests four ways this week. First, consider using them to communicate key product information before (during and after) purchase. Second, link customers to your website with QR codes...

Mar 8, 2022

Imagine trying to drive your car without a dashboard. You can still drive the car, but without that key information you may not be running well or safe. Your company should have a financial dashboard, posted where key employees can see it, to help them make better decisions. Bridget discusses what you might include...