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connect-2-consumer's podcast

Feb 22, 2022

Earth Day is important for all of us and can be a great time to connect with consumers! There are several ways you can connect with them. Consider marketing plants since woody trees and shrubs sequester carbon and many perennials and annuals provide pollinator habitat and food. Feature how you recycle plastics and how...


Feb 18, 2022

Bridget and Mel Knuth talk about some recent research they collaborated on  to investigate how consumers react to different complexity levels of retail signage. While consumers find more complex signs more attractive, they don't read everything on them. The eye-trackers found consumers "cherry picked" what they wanted...



Feb 1, 2022

In this time when labor is in short supply, consider amping up your training. Cultivating a culture of training means that all employees share knowledge using the three key ways each of us learns. Businesses that invest in training are safer, more profitable, have better employee retention, and are more resilient when...