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connect-2-consumer's podcast

Jan 25, 2022

Bridget and Dr. Melinda Knuth (North Carolina State University) finish their three-episode conversation about the American Floral Endowment-funded study on houseplant purchasers. This week, they discuss how many people believe houseplants make them happy (great news!) and some interesting results on people who have not...

Jan 23, 2022

Bridget and Melinda Knuth continue their conversation about Mel and her team's research into houseplant purchasers. This week. Bridget and Mel discuss pricing perceptions, rooms where most/many people do (or don't) display houseplants, and where they buy their plants. The in-store versus online customers provide an...

Jan 12, 2022

Bridget and Dr. Mel Knuth (new assistant professor at North Carolina State University) discuss Mel's research on houseplant/foliage plant purchasers. Funded by the American Floral Endowment, it is packed with information about who is buying foliage plants.

Jan 6, 2022

Happy New Year and Welcome to Season 5 of the Marketing Munchies Podcast! This week, Bridget dives into the Garden Center Magazines' 2021 State of the Industry Report. With information from > 300 North American garden retailers, this report has some great stats that will help you with benchmarking and strategic...