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connect-2-consumer's podcast

Mar 31, 2021

Earth Day is April 22 this year. Are you ready with your marketing strategy? First, consider the ways your company is environmentally-friendly. Can you document pesticide or water reductions? This is great stuff for your website or social media. How will you promote planting and what will you contribute to planting?...


Mar 30, 2021

The National Initiative for Consumer Horticulture is a great resource for retailers to leverage their marketing. I've spoken many times about the need to communicate the benefits of plants, and the folks at NICH have some great, free infographics for you to download and use online or in the retail space. The bright...


Mar 28, 2021

Foliage plants are selling well in most areas of the country, but marketing them is still essential. Take a cue from some online foliage plant retailers to organize your foliage plant department. Marketing plant benefits is really important for this category as well.


Mar 9, 2021

What safety protocols will you enforce this spring? Health officials are still recommending social distancing, handwashing and sanitizing, and wearing masks. Enforcing mask wearing can be difficult, but is your choice (in many areas). How do you have that tough conversation about wearing a mask (if you're going to...


Mar 2, 2021

As you tweak your production and advertising schedules, now is a good time to consider the 4 S's that you should be communicating this spring: Safety, Shop early, Sales? Forget ‘em, and Stay Social. Bridget discusses these important concepts this week to help you stay one step ahead of the important conversations...