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connect-2-consumer's podcast

Feb 27, 2021

Social isolation created a lot of boredom last year. Many new customers purchased plants to help change their scenery. Recent research funded by the Horticultural Research Institute and conducted at Michigan State University showed that younger people were more prone to boredom compared to older people....


Feb 18, 2021

Last spring, most retailers had a big time selling food-producing plants and this spring should bring much of the same. Boost your revenue and save some labor by communicating about the most local production they can have: in their own space. Select some smaller cultivars for people who have limited space or simply want...


Feb 12, 2021

Remote plant shoppers (individuals who purchased plants either online or via telephone) increased a lot in 2020 and should comprise a fair part of the market again this year. Bridget and colleagues investigated the motivations and benefits that remote shoppers got in a study funded by the Horticultural...


Feb 10, 2021

Want to keep better employees longer? Cultivate a culture of training. One of the first things cut from budgets is often training. Yet, successful businesses know the secrets to cultivating a culture where training is essential. Training must be regular, but doesn't need to be day- or even hour-long. Weekly 15 to 30...


Feb 8, 2021

Horticulture is in prime time, now, with the debut of Scott's commercial during the Super Bowl. Many dimensions of the backyard are highlighted by celebrities and influences both young and not-so-young. What does this mean for you? A spotlight on the backyard may help you this spring!