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connect-2-consumer's podcast

Nov 24, 2020

This week, Ariana Torres and Bridget continue their discussion about social media changes and challenges during the pandemic. Their conversation moves to selling online and some considerations for spring 2021. Keeping a good supply of images of products (and services, too!) is the basis for a good e-commerce website....


Nov 17, 2020

The COVID-19 Pandemic has changed many things, including our use of social media. This week, Bridget and Dr. Ariana Torres (Assistant Professor at Purdue University) discuss the changes and challenges of social media for this winter and next spring. How will you change your social media campaign to stay relevant...


Nov 10, 2020

Shopping for fresh-cut Christmas trees will be a bit different (like so many other things) this year. This week, Bridget discusses some considerations for any fresh-cut tree retailer to consider. Think about making shopping safe, both for people who want to come and continue their holiday tradition and people who want...


Nov 4, 2020

Your product portfolio is just as important as your retirement portfolio. The Boston Consulting Group was one of the first to categorize products sold as cash cows, stars, pets, or question marks. This week, Bridget talks about what makes each of those products in your product portfolio contribute to the bottom line and...