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connect-2-consumer's podcast

Jun 23, 2020

It's National Pollinator Week so connect with your customers on the many ways pollinators are important to the ecosystem and our dining tables. Pollinators are as diverse as our garden should be so encourage planting diverse species as well as flowers from spring through fall. Helping to create a habitat for them is...


Jun 11, 2020

Many plant retailers experienced an unprecedented spike in sales with the COVID-19 shelter in place orders in effect throughout the country. With that surge in demand, it makes planning for the 2021 season a bit more challenging. This week on the podcast, Bridget discusses scenario planning and gives businesses some...


Jun 11, 2020

Dr. Ariana Torres and Bridget continue their discussion of their latest marketing paper on melons. They discuss more from the marketing melon paper including three types of attributes: search, experience, and credence attributes. All three are important in marketing any product. In today's marketplace, experience...