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connect-2-consumer's podcast

May 12, 2020

Drs. Ariana Torres and Petrus Langenhoven (both at Purdue University) recently teamed up with Bridget to investigate the domestic market for melons (excluding watermelons). Many marketers begin to investigate their market by looking at consumption levels. This is just what they did. People who at melons more than...


May 12, 2020

The National Retail Federation has published a free checklist to help all retailers consider important factors as they re-open for business to the public. This week, Bridget talks about some key points on the free checklist as they pertain to employees, vendors, and longer term adjustments to the shopping space.


May 5, 2020

Increasingly, the grower's ability to control inputs can lead to greater crop quality. This week, Bridget discusses controlled environment agriculture (CEA) with the soon to be Dr. Kellie Walters (doctoral candidate at Michigan State). Kellie and Bridget, along with Drs. Roberto Lopez and Chris Currey, co-authored a...