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connect-2-consumer's podcast

Apr 28, 2020

Spring is fully underway (or almost done in the southern states) and most garden retailers are busy filling orders. But, now is the time to think about engaging customers after they make their purchase. At purchase is a great time to collect email addresses and ask customers to follow you on social media. Later this...

Apr 22, 2020

This week, Bridget talks about how hard retailers are working to conduct contactless (online, pick-up, or delivery) sales. Consider revising hours of operation, bundling products and services, beginning the online/phone conversation about how the new shopping reality works, getting the phone lines (and employees) ready,...

Apr 14, 2020

Bridget invited Dr. Patricia Huddleston (Professor of Retailing at Michigan State University) back to discuss some of the changes made (and to be made) as a result of the corona-virus pandemic. Bridget and Pat talk about what changes are happening now, what the lifting of sanctions may do for retail shopping, and what...

Apr 7, 2020

This week, Bridget discusses a very recent Harvard Business Review article by Ted Waldron and James Wetherbe entitled Ensure That Your Customer Relationships Outlast Coronavirus (4/1/2020). There are some key points to help you stay connected with consumers and adopt this communication framework.