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connect-2-consumer's podcast

Mar 31, 2020

Bridget and Trey continue their conversation from last week with strategies for specialty crop businesses to work through the crisis and consumer perceptions of food and gardening. Continuing to communicate with consumer through positive messaging will help businesses be able to sell products when legally permitted.


Mar 24, 2020

We are all operating (?) in a turbulent environment, finding our way through COVID 19. This week, Bridget and Trey (from a safe, social distance) discuss past pandemics (Spanish Flu of 1918) and share some thoughts on how to consider operations now and in the near term. We will survive this, together, because people and...


Mar 17, 2020

"Great Customer Service Isn't Rocket Science" is one of my favorite quotes from a dear friend and colleague: Dr. Patricia Huddleston.  Pat is a Professor of Retailing in the Departments of Advertising & Public Relations in the College of Communications. She and I have worked together for nearly a decade on some great...


Mar 10, 2020

Just because a product is sourced locally doesn't necessarily mean it is a guaranteed sale. Local products of a high-quality and consistency help pave the road. Yet, it can really be the local relationships that help sell local products the most. The brewer can "tell the story" of selecting the hops for the next brew....


Mar 3, 2020

Did you watch any of the Super Bowl commercials? Bridget and Trey did. This week, they discuss the Michelob Ultra commercial about using some funds from 6-pack sales to convert farmland to organic production. Water use is a big deal in beer and plant production and can be part of sustainable production practices. Listen...