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connect-2-consumer's podcast

Feb 25, 2020

Considering raising prices this spring? Bridget talks about some key considerations to make before you raise prices. The break-even point is the number of units that need to be sold before profits are generated. Another consideration is pricing by container. But what happens to products (of the same genus or species but...


Feb 18, 2020

Trey Malone is back across the microphone from Bridget this week to discuss new product testing. Why aren't more new products tested? Maybe it's selection bias (If I like it, everyone else will). Watch Shark Tank and you can tell quickly which products were vetted by the developers and which were not. It's actually...


Feb 11, 2020

Color is still a key driver for spring plant purchases. It influences shopping in many ways. Pantone is the key influencer of the colors we see each spring and fall. Why not take advantage of that free exposure and incorporate those seasonal colors into your displays, communication materials, even give employees a new...


Feb 4, 2020

Bridget continues her podcast from last week about spring preparations, but focuses on retailers this week. Pricing by container is easy for staff but communicates to our customers that it doesn't matter what is above the soil line. Putting benefits on signs will help sell plants. Reducing hazards will make...