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connect-2-consumer's podcast

Dec 29, 2020

We are all happy to turn the calendar page to 2021. This week, Bridget describes 5 New Year resolutions for your business to make and keep. Use scenario planning to be ready for different outcomes. Cross-train employees to be more prepared for labor changes. Proactively incorporate technology. Make your marketing...


Dec 22, 2020

Pantone announced their 2021 Colors of the Year: a bright yellow called Illuminating and a grey called Ultimate Grey. Consumers will be "primed" to see these colors in many place. First, paint colors can be used for display fixtures, especially the grey. Second, find fabrics to use in displays and as backdrops for...


Dec 17, 2020

Most of us are eager to put 2020 behind us and turn the page to a new calendar year. Before we do, Bridget talks about some important lessons we probably learned in 2020 that should shape what we do moving forward into a new year for our businesses.


Dec 8, 2020

Leslie Halleck and Bridget continue their conversation from last week, discussing what communication messaging should look like next spring Leslie recommends options, convenience and flexibility. Safety perceptions are paramount for in-person shopping since perception is reality. Some people may be ready to shop, but...


Dec 3, 2020

Bridget has guest Leslie Halleck back on the podcast this week. Leslie's marketing savvy and practicality help firms understand the need, now more than ever, to keep a foot pressed down on the gas pedal for digital efforts. Bridget and Leslie discuss not just digital communication but also e-commerce. Keep increasing...