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connect-2-consumer's podcast

Nov 26, 2019

Need a conversation starter for the Thanksgiving table? Maybe avoid the topics of gluten and politics? Not casting dispersion on people with real allergies, but eating gluten free has some interesting associations. Trey and his colleague Bailey Norwood (Oklahoma State) tested some of those perceptions. Is a...


Nov 19, 2019

One of the staple Christmas holiday crops is poinsettias. They myth still persists that they are poisonous (so do your part to de-bunk it!). Now (or soon) is a great time to remind consumers that this 'one-size-fits-all' colorful holiday plant is great to buy for yourself and as gifts. Dress them up with some bling...


Nov 12, 2019

Chestnuts are a seasonal treat this time of year. Bridget and Trey discuss chestnut marketing and the research findings Bridget made several years ago. The professional chefs who participated in the research were "Mavens" or the go-to people for advice & information. What lessons can we learn from chestnut marketing?


Nov 5, 2019

It's coming! Christmas will be here in 7 weeks! One of the most traditional symbols for Christmas is the tree. Yet, marketing fresh trees has been a challenge for some/many growers and retailers in recent years. Bridget and Trey discuss some consumer research they worked jointly on that uncovers four interesting...