Preview Mode Links will not work in preview mode

connect-2-consumer's podcast

Oct 29, 2019

This week, Bridget has Mike Ouding from Riverstreet Flowerland in Kalamazoo, Michigan, as her guest. They host a fun sale in August each year to help clear out inventory. It's called the Firefly Sale because Christmas lights in the retail area look a bit like fireflies. Listen as Bridget and Mike discuss this fun...


Oct 22, 2019

Most people don't like to take risks. Some are willing to take small risks while others take greater risks. When it comes to buying plants (living objects) many people want to know they have some recourse if the plant dies. This week, Bridget discusses some recent research on plant guarantees. Think of them as...


Oct 15, 2019

Customer engagement with the product after purchase, or activity level, can be a good predictor of purchases. Bridget shares a recently published study on how activity level can be used both as a screening question to suggest product purchases as well as an indication of how much a customer will spend.


Oct 8, 2019

In today's business climate, being a local business can gain you customers. But often horticultural firms aren't very good at telling their story. This week, Bridget focuses on four ways to tell the story about the business that will resonate with consumers. Focusing on employees, business facts, product sourcing, and...


Oct 1, 2019

Understanding how the product life cycle (explained in episode 38) and product adoption (explained in episode 39 last week) work together can help every business with product management and customer targeting. This week, Bridget puts those two curves together to show managers where and how profit is earned and when to...