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connect-2-consumer's podcast

Sep 24, 2019

Ever wonder who buys a product first (or last)? The product adoption curve helps us understand who buys a product (or adopts a technology) first, second, third, and so forth. This information is so helpful to understanding the market, who is risk tolerant, and what price someone is willing to pay for a product. This...


Sep 17, 2019

Products, like insects or diseases, go through predictable stages or phases. Understanding where your key products are in their life cycle can help you more strategically price products. It can also help you understand when it's time to eliminate a product. After all, it's so easy to add an SKU but when do you let one...


Sep 10, 2019

Bridget and Trey continue their discussion from last week on some better social media practices, especially for Twitter. Do you have a selfie-station at your business? Be sure it has your business name and hashtag. What Millennials in your family or on your payroll could help you with your SM campaigns? Have you thought...


Sep 3, 2019

Dr. Trey Malone returns to talk with Bridget about some better practices for using social media, especially Twitter. Listen to this episode to learn about good times of the day to take photos, creating and using hashtags, as well as telling your business' story and sharing company values. These practices all contribute...