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connect-2-consumer's podcast

May 28, 2019

This week, Bridget and her guest Dr. Susan Barton (University of Delaware) discuss the economic benefits of landscaping. If you provide landscaping services and need some research-based evidence that it is a good investment, this episode is for you! One of the more interesting findings relates to the shape of the...

May 21, 2019

What gives businesses longevity? Longevity might be partly explained by being able to see "down the road" which is not myopic. When Ted Levitt first wrote his timeless article "Marketing Myopia" he put forth some key marketing concepts still valuable for the business in it for the long run. This week, Bridget dusts off...

May 14, 2019

Price is an important part of choice, but certainly not the only one. Bridget's guest this week is Dr. Alicia Rihn (University of Florida). They discuss a recent study that was conducted at the University of Florida studying how price conscious consumers made purchase decisions in comparison to individuals who weren't...

May 7, 2019

The world is changing rapidly in some areas and hemp marketing is just one of them. Trey Malone and Bridget Behe discuss the current (as of podcast posting) status of hemp production in Michigan and the marketing opportunities and challenges it brings.