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connect-2-consumer's podcast

Apr 30, 2019

Cherries are a great summer fruit and Michigan ranks highest in tart cherry production. This week, Bridget and Trey discuss marketing tart cherries, Turkey (the country not the bird), and tariffs. Trey and a graduate student recently analyzed some consumer data Bridget collected a few years ago and talk about...


Apr 23, 2019

Do you ever feel like your life is a never-ending recycling of "to-do" lists? Not getting enough done of what is really important? This week, Bridget pulls Habit #3 from the Seven Habits of Highly Effective People (by Stephen Covey) and talks about time management. Covey would tell us to schedule our priorities...


Apr 16, 2019

What appears on a label matters. It may matter more to some than to others. Lately, milk and beer have been in the news for what is on their labels and on the labels of products that might be considered substitutes. This week, Bridget and Trey talk about some newsworthy labeling issues and their implications for...


Apr 9, 2019

This week, Bridget discusses marketing opportunities in that place that we all "go" - the restroom. What does your restroom look like and is it a clean place for customers and employees? Be sure your restroom reflects the high business standards of your company and consider the uninterrupted marketing time that can be...


Apr 2, 2019

Far too many employees have worked without much coaching or evaluation. In the current tight labor market, why not consider some periodic coaching of employees two or three times a year? The book "First Break All the Rules" by Buckingham and Coffman provides a great list of 12 questions every employee should be able...