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connect-2-consumer's podcast

Mar 26, 2019

Dr. Trey Malone is back with Bridget to discuss the effects of terroir on the taste of hops, as well as the perceptions of quality and buying local. Terroir influences flavors, which can cause fluctuations in a product. Perceptions about the quality of product coming from that region can also influence perceptions...


Mar 19, 2019

"What brings you in today?" This is a great first step in a three-step selling framework that will help you and your staff have an effective conversation with customers. This week, Bridget talks about sales and selling and offers some structure for sales from an interview published in Harvard Business Review in 2011...


Mar 12, 2019

Dr. Patricia Huddleston, Professor of Retailing at Michigan State, is Bridget's guest again this week. They discuss the 'over-retailing' of the U.S. Are there too many stores and not enough sales? In some cases, yes, especially for general retailers. But the expansion in retail stores is in a positive trend...


Mar 5, 2019

Co-host Dr. Trey Malone turns the table on Bridget this week. They talk about her entry into using eye-tracking technology in consumer research and why it's so important. As a pioneer in physiological measures in consumer studies, Bridget shares some of the findings from early studies and how consumers visually find...