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connect-2-consumer's podcast

Feb 26, 2019

Local is local, right? Not so. Guest co-host Dr. Trey Malone returns to the podcast again this week. He and Bridget discuss his work on the national food survey. One interesting outcome of the research was the local foods with which different state residents identified. Food marketers will be especially interested to...

Feb 19, 2019

With unemployment at an all time low, finding and keeping new hires is a big challenge. Getting them on-board for a successful start is key to keeping them on your team. Based on a 12/18 Harvard Business Review article, Bridget discusses the technical and social activities to get new employees off to a great start.

Feb 12, 2019

Good, Better, Best or three-tiered pricing is not a new concept. Many businesses in diverse industries have been offering 3-4 price levels for years. However, the concept hasn't reached everyone. This week, Bridget talks about a recent Harvard Business Review Article that tackles the subject. Hear her thoughts on why...

Feb 5, 2019

Who goes anywhere without their cell phone? This week, Bridget talks about a new twist on an "old" idea: permission marketing. Text based marketing is happening at a lot of businesses. Is it time for you to consider texting your customers? Listen as Bridget talks about her recent conversation with Tim Dunn (HD...