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connect-2-consumer's podcast

Jan 29, 2019

What's your vision? Bridget talks about vision statements this week. Whether its for one day, one week, or one year - clearly articulating a vision for what you want to accomplish can really help you manage your time. Listen this week and learn more about the power of vision statements.

Jan 22, 2019

Quite a few plants have a pleasing fragrance, but how often do we ask our customers to stop and smell the roses? This week, Bridget discusses marketing fragrant plants at a slight premium. Some of her research shows that plants with hedonic (sensory) attributes can garner a premium price.

Jan 15, 2019

Bridget and guest co-host Trey Malone welcome back Phil Howard from the Department of Community Sustainability to continue their discussion about mergers and acquisitions in agriculture. This week, they specifically discuss stealth ownership. This occurs when a company buys a brand or other company but works to keep...

Jan 8, 2019

Bridget welcomes back guest co-host Dr. Trey Malone and guest Dr. Phil Howard (Department of Community Sustainability at Michigan State). Phil has published some research on mergers and acquisitions in agriculture. They discuss the why's and when's of M&A and how those strategic moves influence business sales.

Jan 1, 2019

Happy New Year! It's the time of year that many of us make (and then forget) our resolutions. This week, Bridget offers some ideas you might consider among your business marketing resolutions. Making and managing metrics, kind words for employees and customers, and taking time to reflect are among her suggestions...