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connect-2-consumer's podcast

Dec 25, 2018

As 2018 draws to a close, Bridget shares what she is grateful for this past year. Join her for this holiday podcast and consider all that you are grateful for this year.

Dec 18, 2018

In September, 2018, Bridget traveled with the International Garden Center Association on their annual garden retail adventure. This year, they visited the Czech Republic and were based in Prague. Bridget talks about some similarities and differences between merchandising and what is being merchandised in the U.S. and...

Dec 11, 2018

In this episode, Bridget chats with MSU alum Leslie Halleck (Halleck Horticulture) about some key marketing faux pas.  The first mistake that most companies in the green industry make is they simply do not do any marketing planning. Secondly, most companies Leslie works with have never developed a real business plan or...

Dec 4, 2018

Bridget starts a mini-series with some special guests. This week, former doctoral student and current Vice President and Dean of Undergraduate Education at University of California Riverside is Dr. Jennifer Brown. Jennifer and Bridget had a rare chance to catch-up and Bridget asked Jennifer to share her expertise...