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connect-2-consumer's podcast

Sep 25, 2018

A recent Harvard Business Review article discussed how important it is for companies to be curious, which builds resilience and adaptation to change. This week, Bridget shares some of the key points from that study about ways to build a more curious company. Curious? Maybe take a 10 minute break and take a listen.


Sep 18, 2018

Putting into practice some research from the NY Times best-selling book Nudge: Improving Decisions about Health, Wealth, and Happiness by Thaler and Sunstein, Bridget talks about three ways to nudge consumers to better choices. You can influence choice in many ways, but Bridget discusses how identifying items as...


Sep 4, 2018

In this week's podcast, Bridget has returning guest Melinda Knuth of Texas A&M University. Bridget and Mel talk about their third paper in the water conservation series about how individuals who are active water conservationists are also the same individuals who get a lot of enjoyment (and buy more) plants. Both active...