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connect-2-consumer's podcast

Aug 28, 2018

We all want people to read signs, but often they don't. This week, Bridget shares five tips to making better signs. Price is an important component of the sign, but shouldn't be the headline. Bridget's research shows that the side of the sign where price appears does matter. So, too, does the other information....


Aug 24, 2018

Little has been published about the importance of landscaping from the consumer perspective. This week, Bridget's guest is Mel Knuth from Texas A&M University. They discuss her fourth paper in the water conservation series but this one takes a bit of a turn. Using some questions adapted from an Australian study, Bridget...


Aug 21, 2018

This week, Bridget continues her discussion with Melinda Knuth, doctoral student at Texas A&M University, about consumer perceptions of the water source for growing plants as well as landscape water use. Bridget and Mel share their findings about what a national sample of U.S. consumers thinks about water, plants, and...


Aug 14, 2018

Drought can be devastating for plants. The impact can also be felt by plant producers and retailers. This week, Bridget's guest is Melinda Knuth, a doctoral student at Texas A&M University, who has worked with Bridget and and some other researchers on a USDA Specialty Crop Research Grant for the past two years. In...


Aug 7, 2018

Last week, Bridget talked about creating and refining your elevator speech. This week, she helps you understand how to use your elevator speech and then develop some good questions to start a conversation on the trade show floor. Marketing yourself means that you can be an interesting person by asking good questions...