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connect-2-consumer's podcast

Jul 24, 2018

Marketing yourself is an important part of your career. In this week's episode, Bridget talks about developing and delivering your elevator speech. Your elevator speech is a brief summary of who you are, what you are doing at work, and what you would like to do in the future. It can be stated in the time that you might...


Jul 17, 2018

A lot of consumer research, and some eye-tracking studies, have helped marketers understand how vertical merchandising works. Yet, in horticulture, most garden retailers merchandise plants horizontally. This week, Bridget reports on some more eye-tracking research she and her colleagues have conducted on...


Jul 10, 2018

Bridget and her colleague Pat Huddleston traveled to the World Marketing Congress in Porto, Portugal, in late June to deliver presentations on some of their eye-tracking work. This week, Pat and Bridget discuss their findings on simple and complex merchandising displays. While simple displays (with only one plant genus...


Jul 3, 2018

Bridget's guest this week is Dr. Patricia Huddleston, a professor of retailing at Michigan State. Bridget and Pat discuss some retail changes and challenges for sellers to create a compelling shopping experience. Some keys to success are new and fresh merchandise, knowledgeable sales people, lighting, and merchandising...