Preview Mode Links will not work in preview mode

connect-2-consumer's podcast

Jun 26, 2018

Several marketing books have captivated Bridget and changed her marketing perspective. This week, Bridget discusses The Experience Economy by Joseph Pine and James Gilmore. The book sets forth some great marketing paradigms for the 21st century. Many firms can operationalize what Pine and Gilmore set forth...


Jun 19, 2018

Carl Linneaus devised our system of binomial nomenclature (genus, species) for plants. He was a respected physician and botanist. Bridget recently visited his home and teaching garden in Uppsala, Sweden. She discovered what a great marketer he was. This week, Bridget describes Carl's influence on the industry and...


Jun 12, 2018

Later in the sales season, retailers are anxious about moving remaining inventory. Even earlier in the season, some may rush to put items on sale, hoping to lure more customers and generate more revenue and profit. Do you really want to cultivate the price-sensitive shopper? This week, Bridget discusses the implications...


Jun 5, 2018

Continuing the discussion on pricing, Bridget addresses how to increase prices. In a recent study with Drs. Marco Palma and Charlie Hall, the team worked with Carol Miller (former editor of Today's Garden Center and The 10% Project) to show that real garden centers can increase prices and generate potentially more...