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connect-2-consumer's podcast

May 29, 2018

In this week's podcast, Bridget continues her discussion of pricing to include signpost items and the numbers used to show price. Signpost items are common products that most people use to make comparisons about retailers, such as a gallon of milk or a four-inch geranium. Retailers can be more competitive...


May 22, 2018

Value is a lot like beauty; it depends on the beholder. In this week's podcast, Dr. Bridget Behe will discuss the five components of perceived value and how they feed into setting prices. Struggling with profitable pricing? Listen to this podcast to learn how to increase the perceived value of your products. 


May 18, 2018

If you don't have the time, expertise, or money to collect survey data about your customers, perhaps you have time to collect Zip codes. They are relatively easy to collect but quite powerful to use, especially when you combine them with the census data used on the American Fact Finder website. This week, Bridget...


May 8, 2018

Could you go cashless at your operation and accept only credit cards or electronic payment? One Michigan retailer is doing just that this spring. For them, it is a big time saver at the check-out. This change will also bring some improved safety and probably the need for fewer cashiers. Listen this week as...


May 3, 2018

Do you have a marketing perspective? All too often marketing gets confused with (only) advertising. In this week's episode, Bridget will discuss the American Marketing Association's definition of marketing and how many firms develop from a product perspective to a sales perspective and (finally) to a consumer-focused...