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connect-2-consumer's podcast

Apr 23, 2018

This week, Bridget builds on the research findings from focus groups with Gen X and Gen Y and discusses four marketing campaigns that put those findings in action. The campaigns are (1) Helping Your Garden Grow: We Guarantee It! (2) Grow Up Gardening, (3) We LOVE Where You Live, Too! and (4) How Does Your Garden Grow?...


Apr 17, 2018

Baby Boomers have been a key market segment for the Green Industry for decades. What do younger-aged potential customers think about horticulture, plants and gardening? This week, Bridget will discuss four key findings from online focus groups conducted a few years ago. Listen and learn a bit more about what the...


Apr 10, 2018

Bridget's guest on the podcast this week is Debbie Hamrick, Director of Specialty Crops at the North Carolina Farm Bureau. Debbie and Bridget both serve on the Economic Committee for the National Initiative for Consumer Horticulture. They will discuss the FREE infographics designed by Jennifer Gray (AmericanHort)...


Apr 3, 2018

This week, Bridget continues to discuss bee-friendly insect management strategies but combines them with consumer perceptions of other eco-friendly practices. These include containers made from recycled materials, sustainably-sourced potting mixes or media, and recapturing/recycling irrigation water. Results from a 2015...