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connect-2-consumer's podcast

Feb 27, 2018

In this week's podcast, Bridget will help you better understand features and benefits. People buy benefits, not features. Features are attributes about the product like what color the flower is, how tall the tree will grow, or how much nitrogen is in the fertilizer. Bridget will share a great strategy for helping you...


Feb 20, 2018

Where is the real value in plants? It's in perceived benefits. Dr. Charlie Hall, Professor and Ellison Endowed chair holder at Texas A&M University, is my first guest. We will discuss the environmental, economic, and eco-system services benefits of plants. Why benefits? People buy benefits not product features. The more...



Feb 13, 2018

Branding has been prevalent in many industries, but is only a few decades old in horticulture. Recent research showed that younger horticultural consumers had greater brand awareness and were more likely to buy branded products. In this podcast, Bridget will share some insight about branding herbs and vegetables...